New Asia Investments holding Stella starts marketing in Asia

  • production facility in Singapore up and running
  • comprehensive marketing strategy
  • broad product portfolio


Singapore – September 13, 2012 – Stella Specialty Chemicals, a holding of New Asia Investments, is ready to go. The company starts marketing its products in Asia. The company has set up its manufacturing site in Singapore and all necessary licenses for the production of specialty chemicals have been granted by the authorities.
The marketing strategy of the company considers sales via distributors all over Asia as well as direct sales to OEMs in the region.  A number of well known electronic component manufacturers have been served with trial shipments as potential customers.
Simultaneously, negotiations are ongoing with various distributors covering the Asia Pacific region. The idea is to choose 4-5 key partners to cover the region and the various business fields. However, an identified range of business fields will still be handled by Stella’s own sales force.

Stella has a product portfolio of more than 40 different specialty chemicals. The hiring process of experienced sales and technical support staff is ongoing.

About New Asia Investments:
New Asia Investments Pte Ltd was established in Singapore in 2012 with the goal to explore the growth markets of Asia. Via its predecessor companies, it has been active in Singapore since 2008. As a venture capital investment company, New Asia Investments invests in young, up-and-coming technology companies which are approaching market launch or have innovative products already on the market. In Singapore, it invests as a partner of Singapore government via a separate side fund. New Asia Investments is led by experienced management and its shareholders include a number of strategic investors based in Asia, which support the company’s expansion actively with their network and experience.

About Stella:
Stella Specialty Chemicals (S) Pte Ltd (Stella) is a company spun off from Advanced Materials Technology Centre (AMTC) at Singapore Polytechnic. Stella is a fast growing specialty chemicals company offering innovative and green chemicals for coating, plating, and treatment processes in electronics, automobile and jewellery industries. With a sturdy foundation and innovative ideas, Stella aims to bring surface finishing technologies to a whole new level. Stella strives to be a leading global manufacturer in high performance specialty chemicals and materials. To achieve its vision, Stella’s technology-driven product innovation, research and development, environmental sustainability and cost-effectiveness, leads us towards fulfilling new markets and customer requirements. More information about Stella can be found on:


Media contact:
New Asia Investments Pte Ltd
Andreas Kröll
Investment Director
phone: +65 6634 8684